Wini Hung is a kawaii designer
Wini Hung AKA SkinniWini, originally from Hong Kong, is an interactive and graphic designer in San Francisco. She got her BFA in graphic design from San Francisco's California College of the Arts in 2006. Previous full-time experience includes Honest Inc, Curious Pictures, StarDust in New York, and Publicis Asia, Imagi in Hong Kong. For freelance projects please refer to the client list. She is interested in all kinds of interactive art and design, especially happy, cute and whimsical character design from Japan and Europe. In her spare time she is an alternative comic artist. During her design practice, she puts her comic inspiration into the practical graphic design field. Her embrace with a smile philosophy, "design with a smile for a better tomorrow," brings humor to the public. By integrating comic culture into the graphic design field, she provides a fantasy world for her audience's nostalgic childhood reminiscences. She is currently available for freelance or full time.
For a resume or full portfolio, please don't hesitate to get in touch.
Specialties
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Power of CUTE : thesis project
"Cuteness is used to soften up the vertical society, (and also) to soften power relations and present authority without being threatening." -Brian J. Mcveigh, scholar of Asian studies, University of Arizona
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The SF/SPCA Donor Newsletter
Design and layout for SF/SPCA's Heart of Gold Society's annual newsletter. Print size is 8.5 x 11 inches.
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Diesel China : DVD package design
Diesel China DVD Package design and production, it is a DVD annual report package of Diesel clothing brand for China. Art directed by Commonspace
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NEIO : promotional poster 13" x 19"
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Renaissance hotel : Rack cards
Design and art direction for Renaissance hotel's rack cards in Beijing. They were designed under given style guide in Chinese and English versions. Produced at Publicis Asia
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San Francisco American Red Cross : event identity
Design and production of promotional invitation card and t-shirt identity for Red Cross' Youth Chapter. 4" x 5" print | silk-screen t-shirt
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Imagi : Job Fair banners and leaflets
Design and layout eighteen promotional banners and four leaflets for Imagi Animation studio's Job Fair. They were designed under given style guide and contexts. 80 x 200 cm | 15 x 21 cm
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Artfeed : logo identity
Design a logo and business card for an online art gallery ArtFeed.us. Letterpress with black ink
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web
We write cards : website design
Design the identity, logo and e-card designs for We Write Cards which is a free online greeting card website. Art direction by Skinniwini, collaboration with Chisel Design
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web
Marriott hotel : GIF advertising + powerpoint
Design four website banners and web design guideline for Marriott and Renaissance hotels in given contexts.
Design visual dividers for Marriott's ninety seven pages powerpoint presentation. Produced at Publicis Asia
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web
Western Union : festival website banners
Design ten website banners for Western Union Taiwan and Singapore with custom hand-drawn patterns for the given festivals. Pattern design and layout design. Produced at Publicis Asia
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web
Imagi : festive website layout design
Design the whole festive website from the given character designs and contexts, finished the pervious designer's leftover work. Design site's navigation system, wireframe, informational design, typography and background design. Produced at Imagi, Hong Kong.
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web
Lego Bible : website design
Design, program a history book of LEGO, using the pixel style as metaphor of LEGO building structure.
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web
Sextent disco : website design
Design and program the website for Sextent, an electro band in san francisco
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motion
MTV Gnarls Barkley : 10 spot drops
Based on Gnarls Barkley's song "crazy". This spot is based on the idea crazy creating imaginary friends within reality. It takes you from a black and white systematic world, the metaphor of reality, to a colorful one, the metaphor of crazy world. Pattern design, art direction and illustration. Produced by Stardust Studio
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motion
MTV Yung Joc : 10 spot drops
This spot is based on Yung Joc's song lyric: Flip Flop. Flip Flop. Candy Drop, M.J.'s wit da socks, Dope boys get fresh, Chevy on my head rest, A how you feel (I feel good) Chrome exhaust with the leather and da wood. Pattern design, art direction and illustration. Produced by Stardust Studio
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motion
Launch Squad : HotSpot Shield 30 seconds pitch
Design and illustrate the storyboard for HotSpot Shield thirty seconds commercial. It is a pitch for Launch Squad, San Francisco.
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illustration
Send a Sweet Treat : facebook app
65 icons for a new gift-sending application on Facebook (called "Send A Sweet Treat"), which highlights the illustration skills, emphasizing one of the favorite artistic subjects of "cuteness." Produced for Jpopexpress.com Art direction by Skinniwini, collaboration with Jpopexpress
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illustration
Honest magazine : Top 10 List
Design, layout and illustration of over forty icons for the given context for Honest Inc's self-published magazine Honest Volume 2. Produced at Honest | 9" x 12" | 4 spreads
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illustration
Felix Da Housecat : Album character
Design nine characters for Felix Da Housecat's album,DEVIN DAZZLE AND THE NEON FEVER (2004, Emperor Norton). Art direction by Polychrome, collaboration with Kenneth Hung
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illustration
The SF/SPCA : Macy's Holiday Window
Design, illustration and layout seven flyers for SF/SPCA's Macy's Holiday Window Event 2008. 8.5" x 11" flyers | 48" x 36" poster
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illustration
HP Reincarnation website : character
Design six illustration icons with playful tone and manner for HP Reincarnation campaign website, HP branding for Hong Kong. Produced at Publicis Asia
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bio
Wini Hung is a kawaii designer
Client list
Client Recommendations “Wini Hung possesses unparalleled creative abilities in all areas of visual design. True original talent is hard to come by these days... I've had a great time working with Wini on all our projects together.” Graham Myhre , Principal , Chisel Design “Skinniwini did a fantastic job making the illustrations for 65 icons for a virtual gift-sending application on Facebook that we jointly created (the purpose of which being to showcase our joint capabilities as an interactive web programming and graphic design/illustration team). The app is called "Send A Sweet Treat!" which allows the Facebook member to send a "virtual treat" to their friends, selecting from 9 categories of "sweet treats" (including pies, cakes, cookies, fruits, and more). The icons she created were bright, vivid, colorful, evocative, and representing her own unique "kawaii" ("cuteness")-focused graphic design style. I specifically wanted Skinniwini to work with me on this project because I was certain that she could create the exact kind of illustrations for the app's icons that I had envisioned in my head, and she did a fabulous job of creating to a tee the icons that I wanted to use to represent the theme of the app.” Kevin Pajak , Principal, Jpopexpress.com “Skinni Hung was an excellent creative hardworking student and would be an excellent choice and addition to anyone's creative team or as a freelance choice when needing an independent design or illustration contractor ...hire Winni!” John Hersey , Illustration professor , California College of the Arts "Skinniwini did a great job making our visual design for Nepal Education Initiative Organization Fundraiser Dinner Event. She did a wonder jobs creating 2 large posters. She has a promote response, professional, within budget and deliver on time. It was great working with her." Wayne H Cheung, Principal, NEIO
Published
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